Premium Golf Balls.
No Retail Games.

What we make

Premium 3-piece urethane golf balls. Manufactured at the same factories as the big brands you already know… sold to you at the lowest price on the market.
  • Designed to compete with Titleist ProV1, Callaway Hex Chrome, Vice Pro, and other major tour balls.
  • Manufactured to maximize your control and feel, all without sacrificing distance.
  • 27 balls for $99 + GST and $10 shipping. Lowest all-in price-per-ball in its product category.
Read More here to learn more about how we stack up against (and crush) our competition.

How we do it

A product-centric and efficient direct-to-consumer model.

  • Straight forward pricing and AusPost shipping.
  • Packed and shipped in a cube-shaped corrugated mailer.
  • Bulk, minimalist packaging with 27 balls in each box.

What sets us apart

The Sugar Cube. We eliminate the typical nonsense and put all the value in what matters.
  • No wasteful sleeves or duplicative packaging.
  • No tricky upselling with extraneous product offerings.
  • No price-padding through dishonest shipping schemes.
Sugar Golf Australia The Cube

Who We Are

Island Par 3s … that’s where this story begins. In a scenario every experienced golfer knows well, we constantly found ourselves reaching for the worst ball in our bag when we encountered a pond, lake, or fairway stream. We love playing with quality golf balls, but our hearts and pockets would ache when we, all too often, chunked a high-end ball into the drink.

We began to ask ourselves why our favorite brands — you know the ones — charge us a fortune, then go on to pay Tour players millions to wear their apparel. What if they passed those profits on to us and sold a quality golf ball that wasn’t priced as a luxury item? What if we could afford to attack every green with the confidence and consistency only a quality ball provides?

We hit the drawing board and spent our nights, weekends, and savings building a company focused on bringing the most value to the golf community. We stripped out all the fluff that golfers typically encounter with our competitors — Tour sponsorships, overzealous branding, traditional packaging, retail partners, and price padding on shipping costs.

What emerged was a premium golf ball with a urethane cover and three-piece construction, delivered to customers via fast AusPost shipping in a convenient bulk mailer containing 27 balls for a straight-forward price of $99 + GST & $10 shipping.

At last, a premium golf ball that we can afford to play and afford to lose.

Sweeten up your
golf game

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